I agree with a couple of other reviewers that I wish this place were not so focused on meat-substitute foods, and would have more of a variety of vegetables and grains on their menu rather than soy/wheat-based fake meat. I also agree that the prices are rather high considering that much of the food is homey/sandwich-y fare, with small portions at that.
That said, I'm very happy to see a vegan/veggie place in Madison doing so well! The food is pretty good (I've gotten the tempeh/avocado/lattuce/tomato sandwich with those crispy yummy kale chips), though I wasn't in love with the dessert my friend ordered us (some kind of vegan cheesecake, which I knew was a mistake from the beginning).