Pros: great location, only organic market in the area, great sales and coupons, friendly service. Cons: have 3x bought "fresh" produce only to get home and find mold all over the bottom, however the store was very cooperative in exchanging for new produce. The selections are often limited, and the hot food bar is pitiful, just a level above high school cafeteria food. Even though they have just reduced the prices, the hot food bar is still not worth purchasing. All in all, I still frequently shop at this store, because it is the only store of its kind in the area and I know what to expect going in. However, if a whole foods opened in the north charlotte area, I wouldn't think twice about switching stores unless Earth Fare started working on improvements.