The staff here is what sets this place apart from other supermarkets. They are extremely friendly and helpful. I can't walk down an aisle without being greeted by an employee or offered assistance. Just last week two staff members gave me advice on BBQ sauce and tips on marinating pork chops. Not once did I feel that they were bothered by my questions.
As a regular here I absolutely love the store coupons that I receive in the mail almost monthly.