Yes whole foods is pricey, we know that already, but sometimes it's worth paying more for better quality. I am obsessed with juice, therefore I'm obsessed with their juice bar. I've only tried the green juice and I just can't get away from it. Very good and leaves me energized. The sandwich bar is really great too, I love making my own before work or before hiking. I haven't tried the other prepared food but will be back soon for that. Very fresh produce fruits and veggies, so high quality is always a win. The vitamin selection is HUGE! There's a lot of gluten free and healthy organic products you can't find anywhere, and the meat dept is very impressive. I live closer to the Rural location, but come here because it's larger, so a bigger selection. :)