Refreshing excellence.
My iPhone lost a battle with a SUV tire, screen a mess. Sent a note to Experimac due to Yelp reviews. Was contacted by phone no less, in about 1 minute! Short polite discussion, began to prepare to depart for the store.
Received a note from Experimac as I was leaving telling me that the repair may be less ($169) at Apple as Experimac charges $199. After looking at the local Apple stores' reviews online, and no longer having patience for cold and careless service, I drove to Experimac feeling that $30 is worth it to avoid the frustration of corporate retail.
Repair ended up costing me less than $25, and 15 minutes in the store.
Professional, honest, polite, customer centric, truly an exceptional business.