Food - The freshness of the ingredients is this place's shining star. I enjoyed a "Don Quixote" salad with double shrimp protein. I opted for the low fat red pepper dressing to save a few calories. The salad as just that, it is a salad albeit a really big salad. The black tea had me going back for a 4th glass; really one of the best iced teas I've ever tasted in the gazillion gallons of tea I've drank in my life.
Service - well, there's not much to be expected. It is a cafeteria style order and find your own utensils and clean your own table kind of joint. It was obvious the staff didn't seem too invested in being efficient but I chalked that up to the recent opening. Surely over time they will be more thoughtful of how long a customer is waiting to have a salad tossed. A process efficiency expert would have a field day. Perhaps they need one.
Atmosphere - Really cool vibe. Definitely reminds me of an organic farm picnic. The setup closely resembles a Subway or Chipotle.
So why 3 stars? The prices are ridiculous! $20 BUCKS for ONE salad and ONE drink! Yeah, I know I doubled the protein ($3.99 extra) but seriously, this is a self-service salad joint not fine dining. The prices will almost certainly keep me from ever going back. But that iced tea...