So...on those rare occasions I don't feel like Jimmy John's, this is my first choice. I absolutely love that they only use hormone-free local meats - it is such a fantastic step in the right direction that every other restaurant (fast food or not) should follow. It may raise the prices slightly, but damn, food everywhere would be so tasty while the environment would get a little break. Win-win, thus 5 stars.
Barbacoa is my favorite, and I really like that I can choose between black or pinto beans, white or brown rice, corn or flour tortilla, three different salsas, etc. Great options that don't make me feel guilty afterwards.
I do wish they had more than just watered down macro-Mexican beers, but I understand that it fits with the whole theme. Any local beers would be wonderful, especially if they're looking to reduce their footprint even more and continue supporting the local economies. Plus, it would help each regions' restaurants have a little bit of their own local flair.