I went in with absolutely no knowledge of different mattresses. I told Jeff I was just in the market and wanted to educate myself a little more and see my different options. At this time he took the time to ask me a few questions to see what I prefer in a mattress. After answering a few simple questions to the search was on. He led me directly to a few different mattresses and then explained the differences, while I was happily enjoying myself laying on all these mattresses. After about 45 min of his hard work we found the right one. I ended up purchasing same day and could not have been happier with my selection but also the amazing experience. Jeff was very easy to talk to and knew his product like the back of his hand. I trusted him and thanks to him we went ahead and made a great purchase. Thanks for the good experience, Jeff!