Joe Fresh is such a good idea: take the Japanese UNIQLO "keep it simple" style that influenced the more $$$$ Club Monaco but at a great price. Your cotton basics really shouldn't be $55 for a tshirt. For kids clothes, I know lots of women that swear by Joe Fresh on price point alone. As a male, I find Joe Fresh largely ignores my demographic. Their latest store on Queen street typifies this. Half the floor space is devoted to women's clothes. There's a smaller corner with men's clothes. What men's clothing they do carry can be hit and miss per season. Sometimes they really nail it. Sometimes it's just a rack of acrylic sweaters.
About the only thing I know I can get at Joe Fresh is cheap boxer briefs. $6 a pair and they've lasted longer at the gym than the Hugo Boss and Burberry boxer briefs I've bought for 10x more.
A star for location. No trudging down to lower jarvis, especially in the winter with the cold ass wind coming straight off the lake into your face.