What can I say? This is the best skate shop in the CLE! I've worked for skateboard companies in various positions, and have seen a lot of great retailers come and go throughout the years. West Side hit a goldmine when they started out across the street from one of the biggest high schools in the area.
The key to this success is the fact that they are well ingrained in the community of skateboarding, and they're truly passionate about it. This isn't a trend-driven shop. It is owned and operated by skateboarders. Plus, the entire building is set up for skate events like video premiers and demos. They're well connected with Pros from across the spectrum!
If you're a parent, and confused about your kid's love for the, errr - "sport"? This is the place you should be shopping. Skip the mall and support your local skateshop instead. They only carry the coolest brands... that way your kid won't end up looking like a dork.