Welcome to the South End neighborhood! The last time I shopped at The Boulevard was when they were in NoDa. It is a welcomed change since it seems like their merchandise has changed and rather than finding one or two pieces I liked, I found myself grabbing at everything in view. The quality of the products seem to be improved.
They have lots of fun gift ideas: jewelry, candles, clothing, bags...you name it! It's pleasing to most, if not all, and a friendly price point. It seems to cater to females...since I can't remember any guy item.
The sales team were very friendly and kept my hands free by taking what I'd find and holding it at the cash wrap.