I've been to several Asian markets in the Madison area and this is by far the best. What I'm looking for is cleanliness, product variety, price, and location. This is the place to visit if you are looking for specialized ingredients for a special meal or to pick up a quick snack.
Their banh-mis (Vietnamese sandwiches) are inexpensive - $3.75 each, I believe - and delicious. Good filling to bread ratio. They also offer grab and go fried sesame balls, red bean filling or mung beans, at the price of 75 cents each. All I know was that there were at least 15 sandwiches on counter, I grabbed 4 and the woman after me got rest. If you don't see sandwiches, just ask.
I didn't look at the little deli at the back of the store but some people stopped in to order spicy papaya salad. Looked like they also serve Pho. There were a few tables and chairs so you could eat in if need be.
Took a star off because some of the items in the produce section, although it was plenty, was not fresh. Also I looked at some items in the freezer section and looked they were freezer burnt. So look at your items carefully and just check it's not overdue or that the produce are fresh.
I don't care for the customer service. It took a while to get the cashier's attention to ring us up. She sounded like a recording and robotic.