I am giving this place a 4 start for the following reasons:
The price for what you get is very reasonable. The food is good (not exceptional, but this is a fast food place) and I have tried 3-4 different thing. Secondly my wife, who always eats Kabob Kubideh, thought it was excellent. Again for the price, you can't ask for much more. They have always been, at least at this location, very friendly and willing to accommodate changes to their set plats. This is usually very difficult to accomplish in a Persian restaurant. In once occasion, when the soda fountain was flat, the cashier was very apologetic and made sure we got soda in the bottle.
The best food item I have had was the Joojeh, and I have to agree with my wife that the Kubideh is also very good and seems to be all meet (very little or no fillers)
We will visit again this week and I should be able to post some photos.