I'm giving this place 2 stars because it has potential to be better, but there are some extremely obvious flaws that need to be worked out soon by management, otherwise this place is doomed to fail.
A place that is almost empty on New Year's Eve around 8pm for dinner is a bad sign, especially when the restaurant is in such a trendy location in a great building.
The service was just fine, and our servers were great, so I don't have any complaints here. However, during our meal, a man who I think was the GM came up to us and sort of desperately asked if we were going to be staying longer for drinks. It seemed like he was trying to get people to stay in the almost vacant restaurant - it was sort of sad.
The portion sizes were terrible. I got a "cup" of the Azteca soup...which was a little bit of tomato soup covered in tortilla chips and globs of avocado cream. It seemed really difficult to eat with the chips on top, and the avocado cream was not well incorporated into the dish. By the time I actually got down to the soup, there was barely half of a cup in total. For my main dish, I ordered the stuffed poblano pepper (I requested vegetarian). I was really surprised that there was not one vegetarian option on the main menu. When it came, I was sorely disappointed at the portion size. They replaced the meat with two slices of a potato, and there weren't any sides to go along with it.
So I left still really hungry. I like tapas a lot - it's a great way to sample a few different dishes...but this place wasn't a tapas restaurant. Its main dishes were tapas sized and entree priced.
If you want to know why you're failing, it's because your portion sizes are ridiculous and your food isn't good enough to make up for it. I don't ever want to leave a restaurant still hungry and feeling like I've been taken for a ride.