The Color Wheel is seriously the jam. The customer service is fantastic - helped me figure out the best finishes for both my bathroom and kitchen based on humidity and ease of cleaning (tomato sauce is surprisingly difficult to get out of flat paint, who knew?). The selection of colors is overwhelming at first but they're great at narrowing down the options and get what you need without high pressure sales or apathy (ahem, home depot). I've never had such a great experience with buying something so banal as paint but they made it not suck and were even cheaper than the aforementioned big box. Plus, you get the added superiority of shopping a locally owned business.