Instead of a physical card to give the cashier to enjoy savings, they have some messed up app you have to download to get the savings. I was so offended when the cashier asked me if I had the app, and when I said no, she said, "Then you do not get the discount". Why play games? Just mark the food the lowest you can, and ring it up for everyone. I did not even know they went to this new system. My Samsung 4 is too old to use this app. And what about seniors, non-English speaking people, poor people that do not have a new I-Phone 10 that can utilize this system? This is BS and I will shop at WalMart and Target where games are not played for food. So poorly marketed, because I did not know I was not getting the savings all this time, and so short sighted, only getting a fragment of the shoppers, and those that need the savings the most getting hurt by it.