This is a relatively new (opened in summer 2011) pho place located in the Asian Town Center (building with the purple signs and the cheaper supermarket). I shied away from this pho place at first because they were handing out advertisements for their pho and the noodles in the picture looked like udon noodles instead of pho noodles (!!!). I've tried this place since then, and, much to my relief, their noodles are real pho noodles. The prices are comparable to the other two pho places in Asia Town, and this place is open later.
As for the broth, I'll just say that it's a different combination of spices from Superior Pho's. For me, their broth paled in comparison to Superior Pho, with something in the broth giving it an off taste in my opinion. A couple of my friends actually liked the broth better though, so I would suggest that pho connoisseurs who venture into Cleveland try this place in addition to Superior Pho and judge for themselves.
The service is slightly slower than Superior Pho's but still pretty efficient overall.