Actually like this place quite a bit. It is sort of like a cheap Whole Foods thought not as big or with as much selection. I normally shop Aldi (and use Whole Foods to fill in anything I can't get at Aldi) but lately the prices have been so good here that I make the drive up once a week. Last week they even had produce prices cheaper than Aldi!
They have a great bulk selection (so good for saving money and being eco conscious), good produce prices, and a decent selection of vegan option.
We are vegan at home so I can't say anything about they deli or meat selection.