I always go straight for the sale rack, (when they do % off clearance pricing this is when you can get killer deals!) in fact I don't think I have EVER purchased something full price from an Urban Outfitters. I have been shopping UO since I lived in Vermont back in junior high school in the 90s. They are getting the rap of "wanna be a hipster, here's your uniform", which is sort of unfair because much of their stuff is very basic, just with an edge. If you are looking for some over the top jacket or Latin style poncho vest, try Goodwill before shelling out $200 for something that looks like a hobo would wear.