I guess, technically, the name is correct, as there are other things available on the menu (as my mom proved by ordering a hot chocolate). But really, why else would you come here?
It's in what used to be Reid's, one of my favorite grocers ever, and what looked to be something new under construction when I visited in late December of 2011, making this little coffee counter essentially the only reason to come to this entire block of 7th Street. It was neat to see the light rail in operation, something Charlotte never had when I lived here, but that was about the only activity happening here on the Sunday before I flew back up to DC.
They use Counter Culture beans, good stuff, and make a pretty legit latte to pair with a modest honey crumb cake (or whatever the featured one of the day from the local baker happens to be). It's quiet, or at least was then, and pretty easy to get what you want and move along at your own pace.
Overall, not bad coffee, but don't expect a huge amount of other offerings as the store name might allude to. Do expect a bit of pretension, something I generally don't care for with my coffee, especially in my hometown where most folks are much friendlier.