East Towne mall is located right in Madison. It's a small mall and seemed quite empty (maybe because I didn't go on the weekends or Friday night). They have many good restaurants around the shopping center and also in the shopping center as well. I liked it, and I would come back again. They have a JCPenny, Zumiez, GNC and so much more. It seems like as if it's not much of a popular mall in town, but I thought it was nice as I was visiting.