I love this store. Still a kid at heart, I had so much fun shopping here for my 9 month old son. I couldn't resist buying all of the cute clothing. The employees were so helpful with grabbing sizes for us. I don't know if the prices are really any cheaper than the regular Disney stores, but I did see lots of cute stuff on clearance and pretty cheap by Disney standards. If you have a Disney Chase debit card, you'll get 10% off $50 or more by using it.