There is a big difference between how people read print and how people (and search engines) read online, and Ray with Writing Web Words really gets it. He's not just another print writer whose crossed over to online writing, he knows what works and what doesn't for websites as a whole.
The content is great and well-written, appealing to both search engines and your customers. Writing Web Worlds will definitely help you with your content development and get you ranking on Google with great exposure to the customers you haven't been reaching - yet.