The line up is not worth the wait. I was expecting mind blowing ice cream but what wre got was soft serve with stuff on it (depending on what you order) I ordered the sweet Jesus, which was good, but it's nothing I couldn't have ordered at dairy Queen, and there wouldn't be a line up!
If you're in the area and there is no line then give it a try, otherwise I would recommend Ed's scoop for actual real good ice cream
DO NOT WAIT IN LINE FOR IT, it's not worth the hype.