Dr. Ash and his whole team were amazing from the second I stepped in the door. The careful attention to detail, ranging from greeting me, x-rays, all the way up to discussing my treatment plan was impeccable. On the latter component, most dentist/oral health-care professionals typically walk-in, glance at your x-rays and just push you out the door with a numb mouth and little explanation of why your treatments are needed. Dr. Ash explained intricately not just what was needed, but why it may have happened, and really focused on a treatment aimed at preventative care; this is is the type of information I expect before someone plunges into my mouth.
tl;dr: They are clearly trying to set a new standard of dental/health-care that other providers should take note of. Those with those fears of the dentist, fear no more.