This was one of those experiences were you say, "That could have been better, but I would go back."
The location of this store, plus the growing hatred I have of the Ten Spot Queen West, led me to decide to give it a shot. My co-worker had gone and had a positive experience, so despite the poor Yelp reviews, I thought it couldn't hurt to try (no pun intended).
I tried to use their online system on my phone to book, but it didn't work, so I had to use my desktop computer to finalize the booking. Keep in mind they will email you a BILLION times before your appointment, so definitely use an email that you don't mind receiving confirmation at.
I arrived for my appointment and filled out a pretty simple form, not sure what the point of it was, just stating my information and who recommended me (they get $5 off their next visit). I wasn't offered water or anything else. I just waited around until my appointment time.
What frustrated me was that they knew it was my first time there and they gave me someone who actually works at another location - so if I liked her, I can never use her again, I have to use someone new. I think for first timers that you want to build a customer base with, you should give them someone they can form a relationship with.
The experience was quite different than Ten Spot. As others have said, they just turned around while you undress, which didn't bother me -- I asked why they do this, and she said it was for liability reasons since there's so much hot wax in the room. I think it's just to save time, personally. There are no frills at this place - no little towel to cover you, no pre-or-post cream or powder to ease the pain, and not even a bathroom! So go in with low expectations. It still seemed clean though.
The wax was painful but fast, and I think the job was on par with what I'd get at Ten Spot. I happened to check in on Yelp while I was waiting and noticed they have a check in deal, which made me pleasantly surprised!
The cost was about $10-15 cheaper than Ten Spot in the end, and I found the experience equal, so I'd go back. I do wish they'd given me someone I could request again, because now the anxiety of not knowing the person is duplicated.