I have been to Nogginz more times than anywhere else in Madison when it comes to hair-related things for one reason: I know they do a good job.
I have never walked out of this place hating how my hair came out; the staff here are excellent at making sure their clients are happy and pleased with the work they do and they take a great amount of pride in the work that they do. I've also never been turned away because they were "booked" and I've always been able to get a haircut within a half hour of walking in compared to the Aveda Beauty School in East Campus Mall.
Another great thing about this store compared to a few others I've been to--none of the girls have EVER tried shoving products down my throat. They've asked politely once or twice, but generally back off after that and for that, I'm especially grateful.
The only disappointment I have is that they had to raise the prices. A woman's haircut used to be $17, but now it's $20 in order to be able to compete with the aforementioned beauty school. It's a shame, but I'll still keep coming here every time!