This place is amazing. I stumbled upon it while visiting family in Madison and had to come back the next time I was in town. I live in Washington, DC, where there are threading places everywhere. I've never had a quicker or more painless experience. The women are so professional and knowledgeable -- and for the first time in my life, i I was able to walk out with my upper lip and eyebrows threaded and I didn't have tears and mascara running down my face. I usually have to use a major numbing cream and I didn't use any when I was there. Highly, highly recommend The Brow Boutique -- I won't miss going here every time I am in Madison. Thanks ladies! Now move to DC:)