I have been a customer of Wilson Camera on Camelback for years, and here's why I would never buy camera equipment at any other store: you tell the people at Wilson Camera the kinds of photos you're trying to take and they'll tell you what you need to buy/learn to achieve that. When I bought my first camera there, I knew absolutely nothing about taking photos, other than point and click. With any camera purchase, you get so much more than just the equipment at Wilson -- you get advice and instruction. In my case, it was Jerry who helped me over my learning curve. He's now got me taking photos using totally manual settings and I am loving it. I have heard stories from friends who have bought cameras and equipment at discount places and given up trying to use them because they just can't figure out how to get good pictures. For people like me who want to take interesting pictures but need a little help regarding which camera and which lens to buy and how to use them effectively, Wilson really fits the bill. Jerry and Rudy are experienced, knowledgeable photographers who can help you get the kinds of shots you'll be proud of.