There are only a few things one needs to know. Ahem...
They make a lot of bread, so they're good at it. Yet despite fancy names, the bread will taste like most good bread you've ever had.
The sandwiches are all around $10. They're pretty filling, and if you choose the right one, it can be split.
There are free samples at the register!
It's totally not at all creepy to longingly stare through the windows in the back at the bakers plying their trade. Not creepy at all.