Expensive comparatively and they do not tell you upfront what price will be ( price list indicates 40-50 dollars, depending on length and texture of hair, so assumed 40 given the simplicity). My shoulder length straight hair was 50 + tax - total came to 56.50... so I'm guessing they just charge everyone high end of range. Appointment took half an hour. Although I was happy with the blow dry, I would not recommend this place. There are more reasonable places in the neighbourhood.