I've lived around the corner from this place for 12 years, and finally decided to give them a try - boy what a disappointment. I honestly don't see the big deal about what they feed you. The sandwich not being a healthy choice, I can deal with, but charging for cheese for a Philly Cheesesteak sandwich I feel is criminal. I voiced my opinion to the owner, and asked him if he's ever been to Philly; he simply said it's been that way since he got the place from the previous guy. I explained to him that I'm in the food business, and that they've got it wrong, and by definition this sandwich automatically comes with cheese not being a n extra charge, but he could care less. Myself, I would have comp my first-time customer the cheese, peppers, onions, mushrooms, and anything else they wanted, just to share a good experience. That's the difference between someone who's in the food business for profit verses for love of food. On the flip side, I guess I should be thankful that they were not accommodating; saving me from packing on an extra pound. I will not frequent this place again, or recommend it to anyone I know. I did not care much for the sandwich, and only ate 2 bites - I felt it was lacking in flavor and texture, and I know the cook did not put any love into it.