Tucked in away in a small street off Dundas, on Pacific, you wouldn't even know it's there. Which is nice, keeps the neighbourhood what it should be, without over powering it with big box buildings.
This location is much much much better than the Bloor West location. Come here instead. Spacious aisles and room to walk. Lots more selection, especially in the fresh produce. I haven't yet compared prices between here and some of the fruit markets on Bloor, but I think they may be almost the same.
I did however, take a look in here after the Junction Farmer's Market. It was much more worth it to buy things like fresh greens (like Kale) from the Farmer's Market, than here, but things like parsley and carrots (if you're ok with the conventional kind) is more worth it to by at No Frills.
They also have a good alternative food section. Not as much as I'd like it, but at least has Earth Harvest spread, and some Spelt products.