We (wife and I) come here a few times a year. We typically enjoy the food and are shell-shocked by the drink prices.
The good:
+The menu is ginormous. There's something for everyone. We almost always get the spicy ahi tempura roll. Love it.
+The food is good. It's not great, but it's good.
+The atmosphere. It's nicely decorated...fancy feeling.
The bad:
-It's very popular. LOTS of people here at all hours. It is not surprising to have wait times 1-2 hours on any day of the week at any hour of the evening.
-The drinks cost a small fortune. My wife and I waited two hours for a table one night and thought..."why don't we just have a couple drinks while we wait?" We did. We paid our bar tab and then bought dinner and wine. When we paid for the meal it cost less than the bar bill had for two drinks each.
Best way to enjoy the Cheesecake Factory is go an hour or so before you really want to eat and get on the waiting list. Take a buzzer with you into the mall, shop for a while and then check back. Otherwise, the wait is too long. Plan ahead, and it's a nice evening meal.