Their Fall advertising drew me in this year. They always seem to have unique seasonal items that aren't terribly expensive. Last Christmas, I'd purchased a standing wreath holder (something I hadn't found anywhere else; plus it was only like $25.00.)
The service at this location is a bit hit and miss but comparable-to-better than what I've experienced at any other Pier I. Last summer, a really nice worker carried everything out to my truck AND he helped me load it. Granted, they weren't that busy inside, but it was still unexpected & memorable, not to mention, quite a help.
This store is at the end of the row - to the far left of the Barnes & Noble and next to the Ross store.