The living definition of 'hole in the wall'...I came here with a friend (who had picked the place having seen the positive Yelp reviews) and this same friend missed the location as we approached it. In sum, it's tricky to find even if you're looking for it! 00 is stuck in a corner right next to the Hyatt Regency hotel. As many fellow Yelpers before me have mentioned, the gelato here packs a punch despite the location's small size! I had the cookies & cream (on second thought I might have wanted to be a bit more adventurous but no matter!). You will receive a fair portion for the price you pay (which I think is relatively on par with other gelato places - $5 for a small, about $6.50 for a medium if memory serves). I was pleasantly surprised to realize that this gelato is creamy and (I tend to think) authentic - not at all like other gelatos whose taste is indiscernible from ice cream (watch out for these vendors - gelato is premium-priced, to my knowledge, because it is supposed to have less air content than ice cream per unit). The selection is not too plentiful but this place does just fine for a modest little joint tucked into the busy financial district. I'd recommend :)