The famous sprinkles...in regards to decor the cupcakes are definitely minimalist. It makes you rethink the cupcakes of your youth. My husband got the cinnamon sugar (without icing) and I got the double cinnamon sugar with icing. I really loved the icing but the actual cake part fell flat (it's usually the opposite with me). My husband who isn't really into sweets loved the cupcake. This makes me wonder is it really a cupcake if you market to those who aren't that into sweets? I might try sprinkles again but will probably do the cupcake ATM for novelty or maybe incorporate the ice cream function of the store into my order.