The store is rather new, about a year old. I love the convenience of it...a lot easier to get to than the mall. I like how Ulta offers higher end make up brands and your drugstore brands. It is a one stop shop! Not only is it for women, but they sell men's products too.
I always go to Ulta to get a facial by Barbara. They use Dermalogica products which is great because it doesn't break my face out and Barb is just amazing; I always leave there with my skin glowing.
There have been a few times the store is out of my favorite products, but I know it's a distribution problem. If you are looking for great deals this is the place for you. Be sure to sign up for a rewards card and if you forget it they can look it up by your phone number!