Listen. If you have a nasty product, you should make up for it in friendliness. That's what people who don't have a lot going for them do, so why should a business be any different? When I realized I didn't look like a super model, I decided to become funny. It balances things out. The same advice goes to ER for making horrible latte and really not even giving one ounce of effort to train their staff in latte-making. Foam the milk, don't scorch it. It's supposed to be foamy not watery. No, coffee is not supposed to taste like burnt acid. If espresso beans can rot, then ER must be buying it and selling it to us. They must be making money hand over fist. Seriously ER, don't confuse a great location that affords you lots of traffic with a mistaken belief that you have a superior product. If the tea breads and scones weren't good, I would never walk in. I guess that's your way of being funny too? It's still not balancing out.