If you don't have time for cooking, and you feel you need a great tasting, healthy, and ready to heat option, this is your choice. I wouldn't say i buy all my groceries here, but i wouldn't mind if it was the only grocery in town. The store is very clean and has that fresh feel everywhere. I personally like the prepared foods, they have a great selection, mexican, asian, american, italian, you name it. And not only its very fresh, tasty and ready ti heat, it's very affordable. This store saves my life whenever my wife is not in town and i need food ready and done. Fresh n easy can't fail.