I'm pretty sure nothing else I could say would be anything no one else has said about this place. Family-owned. Creative, delicious flavors. Fantastic service every time. I see people get intimidated about the line that you find on weekends/evenings but I don't get it. It moves quickly, and they often come around with samples and water. Plus the owners work the line to chat with people.
Why on EARTH would you rather go eat the powdery crap at DQ or that other yogurt place at San Tan?
We've tried the shakes, the frost bites, the coffee blended drinks, and even that fun cone tree you can get ($20, and you get 24 small cones of whatever flavors you want.. so fun for kids and has become our birthday treat tradition). Never once had a flavor or experience that wasn't totally worth it. We find ourselves making excuses to go to the mall just to get gelato.
The fact that it's lighter feeling than ice cream and other gelato places makes it a treat that I don't feel is a huge splurge. Plus they make the flavors using REAL ingredients. No disgusting syrup for the cheesecake, that's real cream cheese. And the crunchy hazelnut chocolate goodness that they put in many of the flavors is to die for. I seriously don't even get the same flavor every time. It's all that good. Even the dietetic flavors (no sugar added but DO NOT contain artificial sweeteners) are always awesome.
If you haven't gone there, get there. You won't regret it.
My faves? Too many to name. Try the whole list.