I wanted Phx Ale Brewery to be a go-to destination for our neighborhood but instead it's become something we "settle" on. I'm still trying to come to terms with that because I've wanted so much for it. Heck, I even longed for it all those months I saw the "coming soon" sign. The building itself is really cool with its spacious brick/wood combo. And the patio is cute and dog friendly (major plus!). I've had great servers who were attentive and successful at up-selling us on drinks and food items. And although I've only had appetizers, the food has been delicious. (I suggest the blackbean dip and wings!). I'm not even going to complain about the beer really, because there are several great brews on tap and you're more than likely to find something you love.
Butttttttttttttt
I guess it's just the atmosphere - or something in the Vibe - that I'm missing. This might be somewhere you take your manila folder carrying insurance agent, or realtor to sign escrow documents vs. a group of friends looking to get rowdy.
It's the type of place that literally plays Hands by Jewel while you sip your beer and contemplate what the hell you're doing with your life. (It comes on literally every time I'm in there!)
I feel like every time I go in there the life gets sucked out of me and instead of amping up for a night of beer drinking, I'm just stopping in for a bite to eat. Which isn't fair to a place that I KNOW can do it. I'm not looking for a club - if I wanted that I'd go to the Yard. But its gotta have a little more oomph to it. They've got most of the equation right! Modern & beautiful place, Great Beer & Food...Hopefully it will sync for them soon! There is so much growth and competition within a mile radius from Phoenix Ale Brewery that It just needs to figure out its niche, who its catering too and Voila it'll be THE destination