Whole Foods has an okay vegan baked goods selection but it all has a massed produced taste to it (I can pretty much guarantee that their cookies come in frozen and then they put them on a tray and bake them). You want to know why this place is so awesome? Because everything has a homemade taste to that you can't get in chain stores. I've only had the muffins and the cupcakes but if they are any indication of the rest of the products you will not be disappointed. The muffins and cupcakes are HUGE were talking you need a fork and chances are you won't finish it all huge. The owner Maggie is usually there and she is really nice. They almost always have samples out which has gotten me to buy more than what I came in for on more than one occasion. The one thing I highly recommend is the pumpkin and chocolate chip muffin. It's like a religious experience.
My only complaint is that they don't really have a social media presence. All they need is a facebook and a twitter to post what they have available for the day. I'd probably patronize this business more if they utilized those tools.