It's a nifty college town shop in a somewhat hipstery area (I mean, Cartel Coffee Lab is a few doors down). With that said, it's not a very big shop and it caters mostly to young adult readers who have finally outgrown men of steel, caped crusaders, and star-spangled hot pants.
Along with the usual suspects of Alan Moore, Neil Gaiman, Garth Ennis, and all the other graphic novelist greats, they carry a lot more independent stuff than the expected superhero books. I was actually impressed to see issues of McSweeney's (including #36, which was a box painted to look like a head, full of books and pamphlets).
The first thing you see on entering the shop is the bargain bin of graphic novels and figures. Couldn't help but laugh seeing the faded "Heroes" figures thrown in there with the Quasimodo Spartan from "300." How the mighty have fallen.
The guy working there was pretty cool, greeted us on entering, and let us go about our business.