The atmosphere is nice, digital menu boards are easy to read. Staff was friendly enough. I ordered a double cheeseburger, fries (paid an extra 77 cents for salt and vinegar "topping"), and a medium drink. I paid $12.79.
The burger was small, somewhere between a real burger and a slider. It was an ok burger, not great. Not much flavor in the beef itself. There were plenty of fries (total price of fries $3.74), and they were good. But I think it's hard to distinguish yourself as a restaurant based on fries - they have to be good, but they don't make the meal. Lots of choices on new age drink fountains.
If I visit again I'll try a hot dog. That's probably the only reason I'd go back - to try that part of the menu. My opinion - The Rail, FlipSide, for gourmet (B-Spot to if you're near one), and Swensons for a fast food type of burger. I don't see how BurgerFi fits into the "Burgerfication" of the nation.