Nice employees who are present, but not walking around on top of you. The sofa prices are comparable to Slumberland ($1,000 for a sleeper w queen size mattress or $1,000 for a decent reclining one) and the same as any online prices after shipping costs ($800 for a reclining sofa + $150 shipping).
As a novice at buying new couches (or any big furniture for that matter -- thank you craigslist), I did not realize that it would take 2-4 weeks for a couch to arrive from the factory to the store. Somehow, I expected this to be a bit quicker of a process since they don't offer custom covers or extensive options on simple reclining sofas. You're lucky if a couch has 3 colors to choose from.
One thumb up --- that Sofa Mart is connected to a mattress store and Oak Express (hence, Furniture "Row"). Given the similar prices between all in-store and online purchasing options as well as the time you save just ordering everything at once, the bundled stores are tres convenient.
The other thumb up --- for their lifetime warranties on parts/labor, and extended warranties on cushions ("37th street" furniture). Most other places offer one-year warranties on parts/labor only.
Tip: The parking lot entrance/exit is off of Interstate Drive (only). You cannot turn in off of Prospect. (Located just north of Meijer and Beverly Theatre in Champaign.)