I'm not particularly a fan of 'gourmet cupcakes', so I can't give you answers about taste. I don't eat cream cheese, cheesecake, chocolate, peanut butter, etc. So when I say I didn't really like the birthday cake cupcake, take it how you want knowing just how picky I am.
However, I bought a day-old 9-pack ($15.50) for my husband's work team and the were in heaven. The store gets cuter with each visit, they even have these super adorable cat-shaped sweaters for sale... It's kitschy in a good way.
The service is always good or great, hence the 5 star rating. The girls are friendly, knowledgeable and they take their time with every customer, especially those overwhelmed by all the cupcake options.
If you like gourmet cupcakes, you'll love it here.