My family has been going here since 2005 since it's just around the corner. Other than location, the sushi is always good. In an area where all you can eat(AYCE) is just about everywhere, this restaurant does NOT offer that. Just traditional order what you want and they'll serve it up fresh. I gauge sushi establishments by my favorite fish, hamachi. I order both nigiri and sashimi (when I want to spoil myself) I love sushi (ILS) has never disappointed me. It's always so buttery smooth with that hint of fish. The cuts are perfect, not to thin/thick. There are other sushi places around but not "I-Love-Sushi" good as my boys will describe it. Really good atmosphere. On any given day, it's busy from 5:30pm to 7:30pm but it is worth the wait.