how do you run a successful small business? reach out to your customer once the transaction is complete and ask if they were happy with their purchase, with their experience, and if the answer is no, then fix it. that's exactly what the owner of design a shirt did after i responded to their satisfaction correspondence and outlined my disappointment with the items i received, he called me personally and assured me that design a shirt would make it right, posthaste. and true to his word the matter was taken care of quickly and professionally, leaving me not only thoroughly impressed but also a very satisfied customer who will certainly turn to design a shirt once i need to refill my tshirt stock.
on a side note, i received two unsolicited private yelp messages from tshirt businesses asking me to give them a try based on my initial experience with design a shirt, and my yelp review about that experience... i own and operate my own business so i get wanting to corral new customers, but it just struck me as rather off-putting, and something i was surprised yelp would allow.