Good, clean, unpretentious fun. You walk in, sit down, and can immediately start grabbing from the conveyor belt whatever your hungry little heart desires. Choose from standards such as nigiri, cali rolls, and gyozas to ridiculousness like V8, fruit cups, and cream puffs. Wash it down with some Japanese marble soda or just a good ol sake bomb.
The value is fantastic; each plate you pull costs you $1-$2, with a plate generally consisting of 2-4 pieces of sushi or a few ounces of salad. You can stuff yourself silly here for under $20, can't do that at any other sushi place unless you suffer from anorexia nervosa.
A bottle of unagi sauce comes with every table (heart)
The main tradeoff is that the quality's not as good as you'll find at a higher-end sushi establishment, but still very edible. Also the place gets zerged during dinner hours so be prepared to wait a bit even on a Wednesday or Thursday. Service can be slow sometimes so bring a bit of patience.
Give this place a try so they make more $$$ and can open a second spot further up north =D